The Board of Directors of AB Electrolux has appointed Yannick Fierling as the new President and CEO of Electrolux Group effective January 1, 2025. Yannick Fierling succeeds Jonas Samuelson, who earlier this year informed the Board that he would leave his position by the end of the year.

Yannick Fierling has more than 20 years of experience in the household appliances industry, most recently as CEO of Europe for Haier Corporation during the years 2015 to 2024. Between 2000 and 2015, he held several senior positions within Whirlpool Corporation in Europe and globally.

Leadership in business

Yannick Fierling starts at Electrolux Group on October 1 and will take on the formal role as President and CEO on January 1, 2025, after a three-month handover period. “Yannick is a very experienced pioneer with a solid background in the appliance industry,” says Torbjörn Lööf, Chairman of Electrolux's Board of Directors.

In his latest assignment, he successfully led Haier’s development in Europe. His visionary leadership in developing business and people, together with a strong emphasis on entrepreneurship and a sense of urgency approach, will be very valuable on our journey making Electrolux Group an even stronger global player in the appliance industry.”

Strengths of Electrolux Group

Lööf added: “The Board wants to reinforce and accelerate the strengths of Electrolux Group by bringing in new perspectives. We are convinced that Yannick has the right background, insights, and experience, as well as the drive and determination to take the company forward.”

I am grateful for the confidence of the Board and feel very excited about this opportunity,” says Yannick Fierling. “Having spent many years in the household appliances industry, it is hard to find a more energizing and inspiring role. I am really looking forward to engaging with the Electrolux Group team and in developing and positioning the Group in the years to come.” Yannick Fierling is 53 years old and a French citizen. He will be based in Stockholm. He holds two Master’s degrees in Mechanical Engineering from France and the United States.

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