Summary is AI-generated, newsdesk-reviewed
  • mSupply names Bryce Koch as SVP of Digital Innovation to enhance e-commerce efforts.
  • Koch to drive technology transformation and improve customer experience through strategic digital initiatives.
  • Koch aims to modernize mSupply’s digital platforms with customer-focused business models.

mSupply, a prominent distributor in North America specializing in appliance, HVAC, and plumbing parts and equipment, has announced a new addition to its team: Bryce Koch as Senior Vice President of Digital Innovation.

With close to two decades of industry experience, Koch will enhance the company's technological and e-commerce strategies. His primary focus will be on refining mSupply's digital landscape and offering strategic, customer-centric guidance to the Marketing and e-commerce teams.

Modernize Digital Platforms

Koch was associated with Ferguson Enterprises, where he spearheaded plumbing and merchandising projects

According to Chief Executive Officer, Asterios Satrazemis, "Bryce is an accomplished digital commerce pioneer with experience driving growth, technology transformation and customer experience at scale. He brings the perfect mix of strategic vision and hands-on leadership to deliver the seamless, data-driven experience that our customers prefer."

Previously, Koch was associated with Ferguson Enterprises, where he spearheaded various plumbing and merchandising projects. His most recent role was as Vice President of Digital Commerce, where he focused on modernizing digital interfaces for Ferguson's omni-channel operations.

Business Model for the Distribution Industry

Sharing his excitement about the role, Koch stated, "This is an exciting time to be at the forefront of development for the distribution industry."

"I look forward to putting my vision into action at mSupply as we create a business model for the distribution industry that is simultaneously customer-focused and technologically advanced."

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