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GE Appliances Invests To Build High-End Refrigerators And Create 260 New Jobs By Expanding Capacity At Louisville Facility
GE Appliances Invests To Build High-End Refrigerators And Create 260 New Jobs By Expanding Capacity At Louisville Facility

GE Appliances (GEA), a Haier company, announced a $62 million investment to expand production at its massive, 750-acre manufacturing complex in Louisville and the creation of 260 new jobs as each of the three major manufacturing plants at Appliance Park ramp up assembly lines to produce more washers, dryers, dishwashers and refrigerators. “The investments and new jobs we are announcing today are another demonstration of our commitment to continue enhancing our manufacturing footprint in the United States to serve more customers and owners faster and better,” said Kevin Nolan, President and Chief Executive Officer for GE Appliances. high-end refrigeration “We are working very hard to build a competitive position that allows us to continue expanding our workforce and invest in winning products, paving the way to becoming the leading appliance company in the United States.” A $43 million investment will be used to manufacture GE, GE Profile and Café four-door models in the Park’s refrigeration plant. The four-door refrigerator - consisting of a traditional French door fresh food area, a freezer and a convertible section that can be used as either a freezer or refrigerator - is the fastest-growing design in high-end refrigeration. The expansion is expected to be complete by the first quarter of 2021. dishwasher manufacturing plant As a result of the pandemic, consumers are staying at home more than before and using their appliances more often The investment will include new tooling and equipment for the door and case areas, additional automation and upgrading the plant to use a more environmentally friendly refrigerant that meets the latest environmental standards. This program will increase capacity in the plant, positioning the company to add new jobs and introduce additional models, providing the facility a platform for long-term growth in the industry. A $19 million investment for new equipment and factory modernization will be made in the Park’s dishwasher manufacturing plant, creating added volume and capacity expansion to support growing demand for dishwashers. As a result of the pandemic, consumers are staying at home more than before and using their appliances more often. Desire for sanitization cycles on washers and dishwashers is helping drive increased demand for GE Appliances’ leading top load platfom and dishwasher models. annual economic impact According to new research, dishwashers are being run more frequently during the pandemic, and use of sanitization or high wash temperature cycles are up more than 50 percent; washer and dryer use is up 25 percent, and the sanitization cycle on washers is up 85 percent. Since 2017, GE Appliances has invested $360 million in Appliance Park and has expanded its workforce through the creation of more than 660 new jobs. GEA operations in Kentucky generate an annual economic impact of $11 billion. There are more than 6,500 employees who work for the company in the Louisville area.

GE Appliances Expands Digital Platform With Launch Of End-To-End SmartHQ Ecosystem Solution
GE Appliances Expands Digital Platform With Launch Of End-To-End SmartHQ Ecosystem Solution

GE Appliances (GEA), a Haier company, announced the launch of SmartHQ Solutions - the first solution in the industry that unifies its smart technologies to improve the entire product life cycle. As the number one smart appliance and service company, GE Appliances has more than 450 connected appliance products across brands, driven by its innovation provider, GE Profile. With SmartHQ Solutions, GEA will extend its footprint beyond smart appliances to improve distribution, fleet management, home usage, and service, giving its owners and partners total control of their headquarters, whether that is their home, office, or job site. end-to-end smart solution “In today’s world, we are digitizing our behaviors more than ever before,” said Shawn Stover, Executive Director of SmartHome Solutions for GE Appliances. SmartHQ is the first end-to-end smart solution that combines our full suite of smart services and appliances" "That’s why we are launching SmartHQ - the first end-to-end smart solution that combines our full suite of smart services and appliances - making us the easiest appliance manufacturer to do business with, manage, use and service. With over 60 years of experience dedicated to the builder channel, we designed each of our pillars of distribution, management, home, and service to solve real-life issues and allow our partners to create a healthier business.” perform software updates The SmartHQ platform will evolve to include: SmartHQ Distribution: Shipping heavy appliances that arrive on-time and damage-free is no easy feat. SmartHQ Distribution combines technology and infrastructure to make it possible to reach 90% of the U.S. population. The company’s innovative velocity warehouses and patented equipment allow them to improve quality and lower damages, and their dedicated service team and robust product tracking system make tracking and service effortless. SmartHQ Management: Keeping track of one appliance is simple but monitoring 100 at a time can be challenging for property managers. In fact, 1/3 of property managers cite unexpected maintenance, time management and costs as top concerns, according to ManageCasa. Imagine the flexibility to set temperatures for every room air conditioner unit in a hotel rather than manually checking each room, or the ability to ensure all appliances are in peak condition in an apartment complex. SmartHQ Management allows property managers to oversee hundreds of appliances from the comfort of their office to save time and money, increase productivity and enhance their guests’ experiences. SmartHQ Home: Using technology to make one's daily chores easier - such as preheating the oven on your way home from the grocery store, starting a load of laundry from your phone or auto re-ordering detergent when the dishwasher runs low - is what drives GE Appliances. GE Appliances offers more than 450 connected appliances across brands, including innovation leader GE Profile, that match every consumer type. It also boasts an open platform that enables integration with smart tech partners, including Bose, Sonos, Google and Amazon. SmartHQ Home brings home appliance touchpoints together in a simple app, giving our consumers total control of their home. SmartHQ Service: Maintenance managers and trained service technicians deal with a common challenge of repairing appliances through a process of trial and error. A slow repair can keep a room vacant or upset a tenant. Rather than diagnose by trial and error, SmartHQ Service allows technicians to plug in and communicate with our connected appliances for faster and more accurate diagnostics. SmartHQ Service includes a suite of tools to order parts, access history and perform software updates from a mobile device. With SmartHQ Service, amateur repairman become proficient and seasoned techs become armed experts, enhancing speed and minimizing in-person visits to create better experiences for tenants and owners.

GE Appliances Announces The Appointment Of Julie Burns As Executive Director Of Monogram Brand
GE Appliances Announces The Appointment Of Julie Burns As Executive Director Of Monogram Brand

GE Appliances, a Haier company, announced that Julie Burns will join the company as Executive Director, Monogram, effective this month. With 20 years of luxury marketing experience, Burns is well-poised to lead the ultra-premium Monogram brand and elevate it to new heights. “Julie will help to truly bring to life our new Monogram campaign The Mark of Luxury You Can See and Feel and ensure that the restage of our two product collections continues to gain momentum and deliver great results,” said Mary Putman, who leads the House of Brands as Vice President of Marketing and Brand for GE Appliances. driving sales growth “Julie’s experience in luxury markets and brands, her leadership of large organizations, and her demonstrated ability to create modern omni-channel marketing strategies including CRM, loyalty and e-commerce make her uniquely qualified and a fantastic addition to our leadership team.” Mostly recently, Burns held a position as VP, Marketing and Sales at ABLE, a global, ethical women’s fashion lifestyle brand headquartered in Nashville, TN. In this role, she had responsibility for driving sales growth across retail, wholesale and online channels through the development of innovative and engaging marketing campaigns. vision and strategies I look forward to using my experience to continue building Monogram into a luxury brand experience" “I am thrilled to join a brand that is so committed to high-quality materials, performance and the ownership experience. Monogram has a rich history, and it’s an exciting time to join the brand as it redefines the world of luxury appliances,” said Burns. “I look forward to using my experience to continue building Monogram into a luxury brand experience that consumers can see and feel.” Prior to ABLE, she spent several years at L’Oreal USA, Inc. in New York, NY in the roles of Assistant VP, Omnichannel Marketing, Kiehl’s and Assistant VP, Customer Relationship Management and Loyalty, L’Oreal Luxe, a role in which she created the vision and strategies for customer relationship marketing and loyalty to drive digital and brick and mortar innovation projects within the luxury portfolio. executing brand strategies Her luxury marketing experience also includes time with Hilton Worldwide Holdings Inc., where she was responsible for driving global brand and business strategies across the Luxury and Lifestyle brand portfolio. In her new role, Burns will lead the Monogram team, including the Monogram Design Center, Monogram Experience Center and the team of Designer Engagement Leaders. She will also be responsible for developing, implementing and executing brand strategies and initiatives. She will be based at Appliance Park in Louisville and will report to Mary Putman.

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