Mitsubishi Electric Trane HVAC US (METUS), a supplier of ductless and ducted mini-split and Variable Refrigerant Flow (VRF) heat-pump and air-conditioning systems, welcomes Jason Rosenthal to the team as vice president of marketing.
Roles and responsibilities
In this newly created role, Rosenthal leads the company’s marketing and controls product management departments for both residential and commercial sectors. He drives market research and analysis to identify and capitalize on new opportunities for METUS products and services.
Rosenthal and his team are also responsible for METUS’ digital strategy, creating experiences around products, apps, and web services that connect and provide value for contractors and homeowners. Before joining METUS, Rosenthal served in various marketing leadership roles where he strengthened market positions.
Work experience
He brings marketing leadership experience in SaaS, connected home, consumer goods, and telecommunications
Rosenthal was most recently vice president of marketing for Phyn, a division of Belkin International, where he led marketing and customer advocacy, developing go-to-market strategies, and oversaw channel implementation across e-commerce and retail.
He brings additional marketing leadership experience in SaaS, connected home, consumer goods, home services, and telecommunications.
Electrification of portfolio
“We’re pleased to welcome Jason Rosenthal as our new vice president of marketing,” said Mark Kuntz, chief executive officer, Mitsubishi Electric Trane HVAC US. “Jason’s extensive knowledge in the digital space and lifestyle marketing will be a tremendous asset to our team and will contribute to the continued growth and success of our company.”
“I’m excited to join the Mitsubishi Electric Trane HVAC team,” says Rosenthal. “Our innovative, all-electric heat pumps provide superior comfort and user experiences while helping our customers improve sustainability. With our diverse product portfolio and the growing trend toward electrification, our phenomenal growth over the last few years is only the beginning. I’m looking forward to the creative journey we have ahead.”
Rosenthal holds a Bachelor of Arts from New York University. He will be based out of the Suwanee, Georgia METUS headquarters.
