Carrefour has announced a significant initiative to reduce its use of virgin plastic, aiming to eliminate 15,000 tons from its own-brand product packaging by 2030.
This target marks an ambitious step in the retailer's ongoing efforts to address plastic waste, following its early adoption of de-plastification practices in 2015. Carrefour's strategy involves replacing traditional plastics with recycled materials and implementing innovative packaging solutions to shift toward a more sustainable future.
Commitment to Recycling and New Packaging Solutions
Carrefour plans to transition to alternative packaging options, such as cardboard
The company is focusing on ten key product categories where plastic use remains prevalent, including everyday items like shampoo, toilet paper, and pasta. Carrefour plans to transition to alternative packaging options, such as cardboard, which will soon replace the plastic coverings of Carrefour Bio pasta.
This shift underscores a broader strategy to prioritize the reduction of unnecessary packaging and the use of environmentally friendly materials, while closely monitoring the potential risks of additives like PFAS and phthalates.
Collaborative Efforts with Pioneering Suppliers
To spearhead this transformation, Carrefour has partnered with nine pioneering suppliers, including L’Oréal and Unilever, to co-develop eco-friendly packaging solutions. These collaborations are crucial to the customized design of new packaging that meets both environmental goals and product needs.
The implementation of a deplastification index will allow Carrefour to measure and report the success of these initiatives, building on past achievements like the 5,500 ton plastic reduction in its fruit and vegetable section, which scored an 8 out of 10 in the index.
Engaging the Supply Chain
Carrefour aims to inspire wider engagement with the Global Commitment to a circular economy in plastics
Carrefour is advocating for similar plastic reduction measures across its entire supply chain, targeting its top 100 suppliers to align with these environmental objectives. The group encourages adherence to the Consumer Goods Forum's Golden Packaging Rules, thus extending its impact beyond its immediate operations.
In collaboration with the Ellen MacArthur Foundation, Carrefour aims to inspire wider engagement with the Global Commitment to a circular economy in plastics.
Expansion of Reuse Systems
Continuing its drive toward circularity, Carrefour is expanding reuse solutions through bulk and deposit systems. Currently, 350 stores are equipped with deposit systems, with plans to increase coverage across France, Europe, and South America.
These endeavors form part of a comprehensive strategy to curtail plastic pollution, aligning with the Act For Food program initiated in 2018.
"Combating plastic pollution is a critical challenge for our planet. Through the Act For Food program, launched in 2018, Carrefour led the way in eliminating plastic packaging from its product ranges. Today, we are undertaking new, highly ambitious commitments, engaging the entire value chain in our vision for a plastic-free world," stated Carine Kraus, Executive Director of Engagement at Carrefour Group.
