The football legend Andriy Shevchenko has become the brand ambassador of the Ukrainian manufacturer of professional alarms Ajax Systems on the Italian market.
Italian security market
“Andriy’s career is a phenomenal success story of a Ukrainian guy who had a passion for football and eventually became an icon for millions of people around the world thanks to his perseverance and dedication. Today it’s a great honor for us to have on board such brand ambassador in Italy. We believe Andriy’s popularity and crystal reputation together with the innovation and top quality of Ajax products will make a revolution on the Italian security market,” said CMO of Ajax Systems, Valentine Hrytsenko.
“I am glad to support a Ukrainian product in the Italian market and hope that this cooperation will be mutually beneficial. I’m familiar with Ajax brand, it has proven itself extremely well in Ukraine. Italy has become a second home for me, and I wish nothing but living in peace and safety for people in my second home,” said Andriy Shevchenko.
Crystal reputation together
The main goal of the campaign is to consolidate and strengthen Ajax’s position
The main goal of the campaign is to consolidate and strengthen Ajax’s position in the Italian security market. As part of the launch of the campaign, a series of commercials with Andriy Shevchenko, social media activities, and articles in the Italian media will be published.
Why Andriy Shevchenko? The partnership between Andriy and Ajax is a collaboration of two professionals. The tandem of the two masters forms a winning combo.
Recognizable sports celebrities
The golden years of Andriy’s career are associated with Italy. He spent 7 years in Milan football club and is one of the most recognizable sports celebrities in the country. Playing for Milan, Andriy gained worldwide recognition and won a number of prestigious awards, including the titles of the Italian Champion (2004), Serie A top scorer (2000 and 2004), Champions League and UEFA Super Cup winner (2003), the winner of Ballon d’Or (2004) and UEFA Champions League top scorer (2006).
Ajax professional security system is the most award-winning in Europe. Among others, it was awarded such titles as “Intruder System of the Year” by IFSEC (UK), “Best Innovative Product” by MIPS Securika, silver medalist at Expoprotection Awards (France). Ajax protects over 500,000 users in over 100 countries across the world.
