It’s a commonly known fact that hydronic boiler systems make up less than 10% of new construction heating systems installations in North America. So, it is no surprise that North America is a retrofit market.
As a skilled heating professional, the job at hand is to always fulfill the customer’s needs by resolving their heating problems and upgrading their system with a new boiler if needed, but is one going the extra mile, or just offering a “headlight” warranty?
Offering services
Consider offering the following services:
- A full system water quality check
- Water Chemistry and filter consultation
- Preventative maintenance and service plan(s)
Simple iron oxide and inhibitor field tests take less than five minutes to perform for customers but open additional sales/service opportunities easily worth hundreds of dollars in additional revenue. Not to mention a more effective heating system for the customers!
Long-term economic value
Using the MagnaClean RapidTest™ to check for iron oxide, and MC1+™ inhibitor strips to check for inhibitor levels
Iron oxide or magnetite is the unavoidable result of oxidation in a system. Magnetite is the most common cause of water-side heating system failures. Over time, magnetite build-up can reduce heating efficiency by up to 7%* and eventually cause blockages. Using the MagnaClean RapidTest™ to check for iron oxide, and MC1+™ inhibitor strips to check for inhibitor levels. These simple tests can be real game-changers.
These tests will allow to upsell/offer a MagnaClean magnetic filter and/or MC1+ inhibitor which will become key components of an annual maintenance program with that same customer. This will help to build a sustainable and loyal customer base.
Why does that matter?
In these uncertain times, companies without established maintenance programs have suffered due to limited contact with homeowners. Therefore, having service offerings such as an annual ADEY MagnaClean filter and water quality check program in place can make a huge difference.
Typically, a residential MagnaClean filter should be serviced once per year, and inhibitor levels should be tested as well. This gets the foot into the homeowner’s door and allows showing their expertise to the homeowner. When one can demonstrate energy savings to a homeowner, additional cleaning upgrades that involve using MC3+™ cleaner and a MagnaCleanse® unit to completely flush the system should be considered.
Building up a portfolio of these types of customers could keep one busy even during economic downturns and unpredicted market hindering times.
