Ideal Heating has launched its debut Christmas jumper fundraiser, marking the start of the festive season. Available for pre-order exclusively through the Ideal Connect platform, the limited-edition jumper aims to donate 80% of each sale to Shelter UK, a housing and homelessness charity.
With only about 200 jumpers released, installers are encouraged to act swiftly. Pre-orders are now open, allowing participants to don the festive attire at job sites, during winter repairs, or at holiday events.
Christmas Jumper Campaign Details
The Christmas jumpers can be acquired using Connect points, with Ideal Heating covering all the postage expenses
The Christmas jumpers can be acquired using Connect points, with Ideal Heating covering all the postage expenses. For those not yet connected to the platform, this presents an excellent opportunity to join and start earning points to secure a jumper while supplies last.
This initiative is Ideal Heating's maiden venture into Christmas jumper fundraising, which the team hopes will become an annual tradition. The campaign aligns with installers' values of keeping homes warm while aiding individuals without safe housing.
Support for Frontline Services
Luke Pykett, Head of Marketing at Ideal Heating, elaborated on the campaign: "We spend our days helping installers keep people's homes warm and comfortable. Shelter's work is a reminder that for too many people, that basic need is still out of reach. The charity provides frontline services and expert advice to people facing homelessness, and a Christmas Jumper campaign felt like a practical, positive way for us as a business and our installer community to help keep people safe and warm this winter."
Tackling Family Homelessness
In England, a family becomes homeless every 12 minutes, making Shelter's role crucial, particularly during the festive period. The charity's winter message focuses on families enduring homelessness, often stuck in inadequate temporary housing.
Shelter’s advisors are standing by to support families, ensuring they are not alone in their struggle for a stable home. With 172,420 children living in temporary accommodation, the need remains urgent, and the campaign seeks to make a meaningful difference.
The jumpers, ranging from sizes Small to XXXL, are sold exclusively through Connect. Throughout December, Ideal Heating's ASM will sport the jumpers at trade counters, guiding installers to the platform and encouraging them to secure a jumper while they remain available. Installers eager to participate are advised to log in to Connect promptly, pre-order their jumper, and wear it proudly during the holiday season.
Ideal Heating is kicking off the festive season with its first ever Christmas jumper fundraiser. The one-of-a-kind, limited-edition knit is available to pre order now exclusively through Ideal’s Connect platform, with 80% of every sale going to Shelter UK, the housing and homelessness charity.
Installers should move fast, with around 200 jumpers being released. Pre orders are live now – giving installers time to wear them on site, during winter call outs or on their Christmas night out.
Christmas jumper campaign
Each jumper can be redeemed using Connect points, with Ideal Heating covering all postage costs. If users are not already using Connect, now is the perfect time to sign up and start collecting points so they can secure the Christmas jumper while stocks last!
This is the first time Ideal Heating has run a Christmas jumper campaign, and the team hopes it will become an annual tradition. The idea brings together two things that matter to installers at this time of year: keeping homes warm and doing something practical to support people who may not have a safe place to call home.
Providing frontline services
Luke Pykett, Head of Marketing at Ideal Heating explained a little bit more about the campaign: “We spend our days helping installers keep people’s homes warm and comfortable. Shelter’s work is a reminder that for too many people, that basic need is still out of reach. The charity provides frontline services and expert advice to people facing homelessness, and a Christmas Jumper campaign felt like a practical, positive way for us as a business and our installer community to help keep people safe and warm this winter.”
Every 12 minutes, a family in England becomes homeless. For families stuck in temporary accommodation, life feels like being on hold. This Christmas, Shelter’s advisers are there to answer urgent calls, giving parents someone to turn to and helping families fight for a safe home. Users donation could mean another family gets the support they need, when they need it most.
Families experiencing homelessness
There are 172,420 children who are homeless living in temporary accommodation in England. This year, Shelter’s winter message remains the same - families experiencing homelessness face months if not years in unfit temporary accommodation, with little or no support. No family should face homelessness alone this Christmas.
The jumpers will be available in sizes Small to XXXL and sold exclusively through Connect. Ideal Heating ASMs will also be wearing them at trade counters throughout December, directing installers to Connect and reminding them to grab one while they still can.
Installers who want to get involved are encouraged to log in to Connect early, pre-order their jumper and wear it with pride throughout the festive period.
