Global HVAC technology company LG Electronics has launched "Pathway to Platinum," a strategic initiative aimed at boosting the success of its Pro Dealers. This new program focuses on improving dealer performance, expanding technical knowledge, and strengthening customer relationships. The initiative offers a blend of education, marketing support, and business development resources.
The Pathway to Platinum program, unveiled during the recent 2025 LG Pro Dealer Summit in Orlando, seeks to empower dealers by promoting actions that extend beyond product registration, rewarding exceptional performance and dedication.
Enhancing Dealer Opportunities
The program also seeks to foster long-term loyalty by recognizing and rewarding dealers
The initiative aims to maximize the benefit of LG-generated consumer leads by granting participating dealers access to qualified sales prospects. By offering incentivized training, the program enhances installation quality, boosts customer satisfaction, and improves overall dealer morale.
LG encourages dealers to participate in its marketing initiatives to improve conversion rates and enhance local brand presence. The program also seeks to foster long-term loyalty by recognizing and rewarding dealers, supporting shared growth and success.
Collaborative Network Model
“Pathway to Platinum represents a significant evolution in how LG collaborates with its network of Pro Dealers,” said Dustin Ketchem, Senior Business Development Manager for LG Air Conditioning Technologies USA.
“By combining advanced training, tools, and targeted support, LG is helping its dealers enhance service and strengthen their position within the HVAC market.”
Introducing the LG Pro Portal App
The LG Pro Dealer Program also highlights the debut of the LG Pro Portal mobile application, extending desktop platform features to smartphones and tablets.
This app allows LG Pro Dealers to access their customized dashboard, including tier level, contacts, resources, and program updates, providing flexibility to manage their businesses from anywhere. The app also includes engineering support tools tailored specifically for LG products and is available for download via the Google Play Store.
Commitment to Collaboration and Development
The event features product protests, breakout sessions, and workshops conducted by industry and LG experts
LG continues its commitment to collaboration through its Pro Dealer Summit, an annual event designed to deepen dealer expertise and expand business prospects. The summit offers educational sessions on LG's HVAC and water solutions technologies, equipping contractors with knowledge essential for delivering greater customer value.
The event features product demonstrations, breakout sessions, and workshops conducted by industry and LG experts, offering dealers insights to enhance skills and strategies.
The summit also provides networking opportunities, enabling contractors to connect with peers, industry pioneers, and LG representatives, fostering best practice exchanges and building strong professional relationships.
Recognizing Excellence and Celebrating Success
The 2025 summit concluded with the Pro Dealer Awards, recognizing top-performing dealers in areas of sales, service, and customer engagement.
LG invites eligible HVAC and plumbing contractors to join the Pro Dealer Program, offering access to resources, training, and recognition opportunities through its dealer development programs.
2025 Pro Dealer Award Winners:
- Colton Brown, Colt Air
- Brendin Brummond, Laramie Mechanical & Heating Systems
- Crissy Collins, World’s Greatest Heating and Air
- John Einum, J&N Heating and Cooling, LLC
- Jared Grier, Cape Cod Heat Pumps
- Mike Gundersen, Compass Heating and Air
- Paul Hamilton, Gorjanc Home Services
- Rob Hill, Dugger Brothers Heating & Air Conditioning
- Jennifer Keida, Standard Heating, Cooling & Insulating Co.
- Scott Mahorney, Dennis’ Heating & Air Conditioning, Inc.
- James McGlynn, J&J Refrigeration, Inc.
- Steve Mills & Tara Parrish, Climate Experts of Delmarva
- Derek O’Keefe, C&S Heating and Air Conditioning
- Anibal & Leo Ramos, AR Heating and Cooling
- Jack Restivo, Restivo’s Heating & Air Conditioning
- Kenny Rich, Jordan Heating & Air
- Shane Roye, NexGen Heating & Air Conditioning
Global HVAC technology pioneer LG Electronics has introduced “Pathway to Platinum,” a new initiative designed to elevate the success of LG’s Pro Dealers. The initiative focuses on enhancing dealer performance, expanding technical expertise, and helping dealers strengthen customer relationships through a comprehensive blend of education, marketing support, and business development tools.
LG’s Pathway to Platinum program, introduced at the recent 2025 LG Pro Dealer Summit in Orlando, aims to empower dealers by driving key behaviors that extend beyond product registration, rewarding exceptional performance and commitment.
LG’s marketing initiatives
The program focuses on maximizing the value of LG-generated consumer leads by providing participating dealers with access to qualified sales opportunities while also improving the dealer experience through incentivized training that enhances installation quality, customer satisfaction, and overall dealer morale.
By encouraging participation in LG’s marketing initiatives, the program is intended to support dealers in improving conversion results and local brand presence. Pathway to Platinum also fosters long-term loyalty by recognizing and rewarding dealers, promoting shared growth and success.
how LG collaborates with its network of Pro Dealers
“Pathway to Platinum represents a significant evolution in how LG collaborates with its network of Pro Dealers,” said Dustin Ketchem, Senior Business Development Manager for LG Air Conditioning Technologies USA.
“By combining advanced training, tools, and targeted support, LG is helping its dealers enhance service and strengthen their position within the HVAC market.”
LG Pro Dealer Program
Another highlight of the LG Pro Dealer Program is the launch of the LG Pro Portal mobile application, which extends the capabilities of the desktop platform to smartphones and tablets.
LG Pro Dealers can now access their personalized dashboard, including tier level, contacts, resources and program updates, anytime and anywhere, making it easier to stay connected, manage their businesses on the go or schedule training at their convenience. The mobile toolkit also includes engineering support tools designed specifically for LG products. The LG Pro Portal App can be downloaded via the Google Play Store.
LG’s commitment to ongoing collaboration
LG’s commitment to ongoing collaboration with its dealer network is also exemplified through its Pro Dealer Summit. This annual event, which provides attendees with an opportunity to deepen their expertise and expand their businesses, offered educational sessions on LG’s HVAC and water solutions technologies, equipping contractors with the knowledge to deliver greater value to their customers.
Through product demonstrations, breakout sessions, and workshops led by industry and LG experts, attendees gained insights to strengthen their skills and strategies. The summit also fostered meaningful connections, enabling contractors to network with peers, industry pioneers, and LG representatives, sharing best practices and building lasting relationships.
Beyond professional growth, the event celebrates success and inspires attendees, leaving them motivated and ready to continue developing their businesses.
LG’s ongoing dealer development programs
The 2025 summit in Orlando concluded with the Pro Dealer Awards (full list below), honoring top-performing dealers for their achievements in sales, service and customer engagement.
LG invites eligible HVAC and plumbing contractors to join the LG Pro Dealer Program and take advantage of the resources, training and recognition opportunities offered through LG’s ongoing dealer development programs.
2025 Pro Dealer Award Winners
- Colton Brown, Colt Air
- Brendin Brummond, Laramie Mechanical & Heating Systems
- Crissy Collins, World’s Greatest Heating and Air
- John Einum, J&N Heating and Cooling, LLC
- Jared Grier, Cape Cod Heat Pumps
- Mike Gundersen, Compass Heating and Air
- Paul Hamilton, Gorjanc Home Services
- Rob Hill, Dugger Brothers Heating & Air Conditioning
- Jennifer Keida, Standard Heating, Cooling & Insulating Co.
- Scott Mahorney, Dennis’ Heating & Air Conditioning, Inc.
- James McGlynn, J&J Refrigeration, Inc.
- Steve Mills & Tara Parrish, Climate Experts of Delmarva
- Derek O’Keefe, C&S Heating and Air Conditioning
- Anibal & Leo Ramos, AR Heating and Cooling
- Jack Restivo, Restivo’s Heating & Air Conditioning
- Kenny Rich, Jordan Heating & Air
- Shane Roye, NexGen Heating & Air Conditioning
