SFA Saniflo - Experts & Thought Leaders

SFA SANIFLO USA, a division of SFA Group and a global pioneer in above-the-floor macerators, grinders, drain pumps, and lift stations, has named Giulio Marcato to the position of Country Manager USA. Based at SFA Saniflo USA headquarters in Edison, he will report to Stéphane Harel, Deputy Chief Executive Officer at SFA Group. Strong background Marcato succeeds Regis Saragosti, who is leaving the company to pursue other opportunities “Giulio brings a strong background in pump technologies and business development across the Americas,” Harel comments. “He has extensive experience in sales leadership, organizational development, and high-performance team building. His approach aligns perfectly with SFA Saniflo’s innovation-driven culture, emphasizing resilience, discipline, and customer focus.” Marcato succeeds Regis Saragosti, who is leaving the company to pursue other opportunities. Saragosti joined the SFA Group in 2004 and became CEO of SFA Saniflo USA in 2008. Modern solutions Throughout his 17-year tenure, he challenged outdated plumbing conventions and introduced modern, above-floor solutions to the American market. Under his leadership, SFA Saniflo USA became the nation’s major provider of macerating and grinding toilet systems, transforming how professionals tackle complex plumbing challenges. “Regis laid a powerful foundation,” says Marcato, commenting on his predecessor. “My priority is to scale our above-floor plumbing solutions further and deliver unmatched value to our partners and their end-user customers throughout the United States." "As tariffs and regulatory shifts continue to impact our industry, we are focused on reinforcing our supply chain resilience and deepening distributor partnerships to ensure sustainable growth.”

SFA SANIFLO USA, a division of SFA Group and a global pioneer in above-the-floor macerators, grinders, drain pumps, and lift stations, announced an upgrade to its digital footprint. Effective January 6, 2024, the company will transition its website URL from www.saniflo.com to www.sfasaniflo.com. This strategic change highlights SFA Saniflo’s alignment with the global SFA Group, a trusted name in plumbing innovation for more than six decades. Why This Change? This update emphasizes SFA Saniflo’s connection to the SFA Group’s broader global brand family, refining the digital experience for its users while fortifying its position within the international framework. The new domain brings several advantages: Global consistency: By incorporating 'SFA' into the domain, the updated URL underscores SFA Saniflo’s integration within the internationally recognized SFA Group, enhancing brand clarity and identity. Streamlined accessibility: The new URL provides a direct connection to resources and products across the entire SFA portfolio, simplifying access for customers and partners. Future growth opportunities: The transition paves the way for future innovations, reflecting the company’s forward-thinking approach and dedication to excellence. Update to website URL "The update to our website URL reflects our dedication to fostering a unified global identity, while continuing to deliver the high-quality products and service that SFA Saniflo customers have trusted for decades," says Regis Saragosti, CEO of SFA Saniflo North America. Regis Saragosti adds, "This change opens the door to exciting possibilities as we expand and evolve." What to Expect During the Transition The transition has been carefully planned to ensure uninterrupted access for all visitors: Seamless migration: Visitors will continue to access SFA Saniflo’s products and services without disruption, as www.saniflo.com will automatically redirect to www.sfasaniflo.com. Ongoing support: SFA Saniflo’s commitment to customer service and product excellence remains unchanged.