Blue Star, India’s renowned air conditioning brand, which is known for its premium products and has earned the trust of millions of customers with its range of innovative and elegant residential air conditioners, announced the launch of its new range of residential air conditioners.

Residential air conditioners

This new range caters to the expectations of those customers who desire premium, high-quality ACs but at attractive prices. With this strategic foray into the ‘Premium-Yet-Affordable’ segment, Blue Star has rolled out a stunning range of 3-star inverter split air conditioners that are available at attractive prices.

This new range of ACs retains the premium build quality which is the hallmark of Blue Star air conditioners

This new range of ACs retains the premium build quality which is the hallmark of Blue Star air conditioners. They are built to be highly reliable and durable, and are virtually trouble-free. The ACs offer high energy efficiency, so running costs are low. Besides, the complete range runs on eco-friendly refrigerants.

Built-in voltage stabilizer

Another significant aspect of this range of ACs is that each unit comes with a built-in voltage stabilizer that ensures trouble-free operations across a wide range of input voltage from 160V to 270V without the need for an external voltage stabilizer.

This not only saves on the cost of the external stabilizer but it also does away with the need for space besides the nuisance of having to mount one beside the AC.

Easy financing options

Blue Star also facilitates purchase of these ACs through easy financing options. Customers can avail of attractive finance at zero percent interest with easy EMI options. There are also cash-back offers via tie-ups with major banks and finance firms.

All Blue Star inverter ACs are backed by an assured comprehensive warranty for the first year, and a long-term warranty of 10 years for the compressor. Customers can also avail of extended warranty options from the second year onwards for the next 5 years.

Innovative split air conditioners

Apart from the ‘Premium-Yet-Affordable’ range of air conditioners, Blue Star has also launched a series of innovative range of split air conditioners:

  • Super energy-efficient 5-star inverter split AC with an ISEER of 5.41, which is 55% more energy-efficient compared to a 3-star inverter split AC.
  • 5-star inverter split AC with in-built air purifier, which can remove 99.78% of particulate matter (PM 2.5) and microbial kill rate of 99.999%. This can be operated just like an air purifier in winter, without the compressor being switched ‘ON.’
  • Next-gen Wi-Fi-enabled 5-star inverter split AC, which can be controlled from anywhere in the world, with smart options such as energy budgeting, customized sleep modes, climate control, and dual user setting, amongst others; it can also be operated through voice commands in both English and Hindi by using an appropriate interface device.
  • 5-star inverter split AC that can deliver 30% more cooling based on the heat load inside the room. This is one of the more popular of Blue Star’s innovations. Introduced in 2019, this range will be continued in 2020 as well.
  • 4-star inverter split AC with Hot and Cool Technology which provides both, cooling and heating solutions throughout the year.
  • Inverter split AC with ‘iRest,’ a unique fuzzy logic function, when activated, will switch automatically from air conditioning (cooling) mode to fan only mode, at the pre-designated time, to provide utmost comfort for undisturbed sleep.

Future ready products

  • Future ready 3-star inverter split AC complying to the 2021 BEE energy-efficiency norms, with an ISEER of 3.90.

Manufacturing and R&D prowess

Blue Star’s manufacturing footprint spans five state-of-the-art manufacturing facilities

Blue Star’s manufacturing footprint spans five state-of-the-art manufacturing facilities, and the company has one of the best AHRI-certified R&D facilities in India with the largest talent pool of engineers having excellent capabilities in design and testing in the field of electro-mechanical engineering and electronics.

This has helped Blue Star in incorporating cutting edge technologies in all its new product developments.

Robust distribution network

Blue Star has a robust distribution network across India with 90% of the Company’s transactional interface with its dealers and channel partners being digitized. At the same time, the Company continues to significantly expand its retail distribution reach.

Blue Star’s room air conditioners are available at 5000 outlets in 650 locations spread across the length and breadth of the country in various formats. Currently, Blue Star has 200 exclusive brand stores in the country, and work is in progress to increase it to 250 stores by the end of FY20.

The products are also available on various e-commerce portals. The company has a strong installation and service franchise network to support retailers.

Next phase of growth

In its next phase of growth, Blue Star aims to shift orbit and accelerate growth by penetrating deeper across the length and breadth of India. By leveraging its brand salience, the company intends to garner mass appeal cutting across geographies and demographics.

To achieve this growth, Blue Star recently rolled out the new festive season campaign, which unveiled Virat Kohli’s association with Blue Star’s room air conditioners. Since cricket has mass appeal in India and Virat Kohli’s skills are unmatched in the game, this campaign is apt for the company, as Blue Star’s persona deeply resonates with both cricket and Virat Kohli.

Room air conditioners

The campaign began with the launch of a new TV commercial which highlights Blue Star’s new range of room ACs

The campaign began with the launch of a new TV commercial which highlights Blue Star’s new range of room air conditioners that can deliver up to 30% extra cooling when needed, with an endorsement, ‘Owned by Virat, Loved by Virat’.

Blue Star had also rolled out another new TV commercial that talks about its new and innovative product – an inverter AC with in-built air purifier which also bears the endorsement, ‘Owned by Virat, Loved by Virat’.

Wi-Fi-enabled and Voice Command Technology

Blue Star has also unveiled yet another new TV commercial that talks about its latest innovative product – an inverter AC with next-gen Wi-Fi-enabled and Voice Command Technology embedded in it. A simple voice command can turn on the air conditioner without the use of a remote or smart phone. This too bears the endorsement, ‘Owned by Virat, Loved by Virat’.

On his association with Blue Star, Virat Kohli said, “Blue Star is a well-established brand and definitely the best in cooling. So for me, it was a no-brainer to be associated with a brand like Blue Star. I've never shot a campaign like this where there so many quirks and so many things happening.

He adds, “It was very different from what I've done in the past. Definitely something that people are going to love to watch, I can guarantee that. Also, it nicely covered the many aspects of Blue Star’s versatility when it comes to their product.

Diverse Products range and Enhanced cooling

With the penetration of room air conditioners in India as low as 5-6%, the room AC market continues to offer abundant opportunities for Blue Star. The company has already made deep inroads into Tier 3, 4 and 5 towns with more than 60% of its sales coming from these markets.

Going ahead, Blue Star intends to make deeper inroads into various customer segments and geographies and grow its market share with a wide array of superior and innovative products across various price points. 

The company has already made deep inroads into Tier 3, 4 and 5 towns with more than 60% of sales

Blue Star’s innovative and super elegant air conditioners, with the capability of delivering cooling, are well known for quality, reliability and durability, making Blue Star one of the significant players in the industry with a market share of around 12.5% in FY19, which the company is looking to increase to 15% by FY24.

Management outlook

Speaking to the Press at a conference held at Chennai, B Thiagarajan, Managing Director, Blue Star Limited, said, “I am glad that with this launch we are now present across the entire price spectrum of residential ACs, and offer the most comprehensive mix of innovative and future ready products, all of which can cater to the most specific and distinct requirement of any customer.”

He adds, “I am positive that this, in conjunction with our association with Virat, will help us continue to expand further, cutting across geographies and demographics.

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

In case you missed it

Pandemic Spotlights Need To Balance Costs While Improving Air Quality In Schools
Pandemic Spotlights Need To Balance Costs While Improving Air Quality In Schools

Attitudes about indoor air quality need to change, especially given the current pandemic that forces people to spend most of their time indoors. But addressing the pandemic through increased ventilation and better indoor air quality can be expensive. For example, the Los Angeles Unified School District, the second-largest in the nation, has spent $6 million on HVAC upgrades and new air filters in response to the pandemic and expects to pay about $1.7 million a month for ongoing inspections and filter replacements. Updating & Improving HVAC Systems Updating HVAC systems to minimize virus spread has been an expensive proposition all around. Some school districts in California report the costs are insurmountable. Sometimes seeking to replace or update an HVAC system opens a can of worms: Electrical systems must be rewired, asbestos must be removed, and/or an expensive roof needs to be replaced. Schools in low-income areas are especially likely to be in poor condition, and unable to afford improvements. Some school districts have used money from the federal CARES Act – a $2 trillion federal economic package passed in March – to make ventilation improvements. Hope remains that additional state and/or federal money will be available, but funding is still likely to be inadequate. Airborne Transmission Study showed that some classrooms had air change rates below 0.5 changes per hour The airborne transmission was initially underplayed as a means of spreading the novel coronavirus. There was more emphasis on the dangers of touch during the early days of the pandemic. However, the airborne (aerosol) spread is now believed to make up about 75% of transmissions. A group of 239 scientists from around the world advocated more action to address aerosol spread in a July 2020 open letter to the World Health Organization (WHO). The concern is a global challenge. For example, a survey of 20 classrooms in the United Kingdom, carried out by National Air Quality Testing Services (NAQTS), revealed very low air change rates that could increase the risk of virus transmission. The study showed that some classrooms had air change rates below 0.5 changes per hour (3 to 5 changes per hour would be desirable). Even small increases in flow rate could reduce the risk of infection significantly. Raising airflows from zero to 100 cu m/hour cuts the risk by up to a third, according to NAQTS. Fresh Air Ventilation & Filtration The Scientific Advisory Group for Emergencies (SAGE) advised the UK Government last fall of a need to ensure undisrupted education for children of all ages. A critical part of keeping children in school is clear guidance and support packages, including better ventilation and air filtration, particularly through winter. The German government advises schools to open their windows for at least five minutes every hour Other countries can learn a lot about the value of opening windows to allow in more fresh air from the Germans. For years, Germans have habitually opened their windows twice a day, even in winter. In fact, “lüften,” or airing a room, is among the cheapest and most effective ways of decreasing the spread of the coronavirus. The German government advises schools to open their windows for at least five minutes every hour; for example, when classes are changing. Improving Indoor Air Quality Airing of rooms is a likely factor in the lower number of coronavirus cases reported in Germany compared to, say, the United Kingdom. In the end, improving indoor air quality involves some combination of letting in more fresh air, upgrading air filtration systems, and installing technologies such as UV light to kill pathogens. However, implementing these measures only mitigates the likelihood of contracting COVID-19. Some risk remains.

What Technologies And Trends Will Define HVAC In 2021?
What Technologies And Trends Will Define HVAC In 2021?

The pandemic of 2020 presented unique challenges to the HVAC market, and in many instances, responding to those challenges relied on technical innovation. It’s safe to say that the pandemic accelerated several technology trends, redirected others, and overall raised the stakes in the industry’s ongoing challenge to meet customer needs across a wide spectrum. But what comes now? We asked our Expert Panel Roundtable to weigh in on this question: What technologies and trends will define the HVAC industry in 2021?

Overcoming Engineering Challenges In Riser Design
Overcoming Engineering Challenges In Riser Design

How grooved solutions have been making contractors and engineers reimagine the way they construct risers in vertical buildings? Enter into the right pub, or head to a city’s museum or town hall, and you can often find a picture of how the surrounding area used to look. An image from twenty years ago and the difference isn’t too vast. Fifty years back and there’s a definite change. A picture from over a hundred years ago and it’s practically unrecognizable. And what’s the common theme running through these images? Cities are getting taller. As more people migrated to urban areas, developers saw the need to go higher. But with this comes its own unique set of challenges. How can the safety of ground floor be transferred to, in the most extreme case, level 163? Grooved mechanical pipe joining solutions When it comes to high-rise buildings, there are a number of potential challenges for a piping engineer To find out how grooved mechanical pipe joining solutions are helping developers & engineers go higher, we spoke to Matthew Strohm, Director of Product Development (Piping System Design) at Victaulic. When it comes to high-rise buildings, there are a number of potential challenges that a piping engineer will need to take into consideration, most of which relate to thermal movement and the resulting forces on the building. Other issues such as seismic activity and building creep (the natural movement of a building due to settlement) also need to be taken into account. Compensating for thermal expansion and contraction Specifically related to piping systems and subsequently, pipe joining solutions, is the unique problem of having to compensate for thermal expansion and contraction, while at the same time, accommodating for higher pressure. Change in pipe diameter is not an uncommon concern for engineers, however, providing a solution which could operate at a pressure gauge of 25 bars, or the fluctuating temperature of water, presents its own challenges. It’s with these issues in mind that engineers choose their joining solutions, which is why these are the very criteria we set our Victaulic pipe joining solutions against. Grooved vs. Traditional Pipe Joining For decades, the traditional solutions for joining pipes have been welding, threading or flanging. These are good solutions to choose from, but there is a distinct lack of flexibility in a solution that fuses or flanges system components together. This is where flexible grooved couplings come in. They are solutions that allow controlled linear and angular movement at each joint to accommodate not only for thermal expansion and contraction, but also building sway and creep. So how do flexible grooved couplings manage this? It’s essentially down to the design of their components. The dimensions of the pipe coupling housing key is narrower than the pipe groove, allowing room for movement. Furthermore, the width of the pipe coupling housing allows for pipe end separation, which in turn allows the grooved pipe joint to accommodate movement. Benefits of Grooved couplings There are many benefits of grooved couplings, with space-saving being a key advantage on projects, both large and small There are many benefits of grooved couplings, with space-saving being a key advantage on projects, both large and small. As many project managers and engineers know, saving on space can be the key to unlocking extra value above initial planning. Additionally, grooved couplings are perfectly placed to accommodate for piping movement, whereas welded joints that in their very nature are designed to be fixed in place, need to have an area of space to allow for a welded expansion loop or alternatively, enough space to allow the star-pattern tightening of a flanged flex connector. Saving time, money and labor Besides the savings on space, grooved connections offer contractors savings in three key areas: time, money and labor. The installation-ready design of Victaulic’s grooved couplings allow for an easier installation, meaning a process which might take 30 minutes through a welded solution for instance, can now take just five minutes. As any contractor will testify to, this is valuable time that can be used for other parts of the project. With a reduction in time comes savings in cost and labor. Naturally, less labor is used for the same job and in the case of grooved couplings, less skilled labor is required (in comparison to the high skill level needed for welded joints). It’s these aspects that will ultimately deliver contractors with valuable project savings. Grooved connections offer savings in three key areas: time, money and labor Mechanical riser solutions There are 3 ways to accommodate for thermal movement within risers using a grooved mechanical system: The first method is called top of riser free-floating method and involves installing rigid couplings on the riser and two flexible couplings on the horizontal adjacent piping at the top of the riser, which can reduce the need for riser clamps or other structural during installation and allows the system to move freely within the design tolerances. The second method involves working with grooved expansion loops that help to save up as much as 2/3rd of the size of welded U-shaped expansion loops and avoids forced welded pipe deflection. While welded expansion loops require eight welded joints to assemble, the forces exerted on the joint are far greater than those applied on a grooved expansion loop, and generate greater stress, which ultimately requires larger anchors and guides in order to direct the movement. The third method is working with grooved expansion joints instead of traditional in-line expansion joints, which typically have wear parts and manufacturer-recommended maintenance cycles of five years, which also poses problems due to riser accessibility once the construction is complete. Grooved expansion joints like the Victaulic Style 155 are maintenance-free for the life of the system. Importance of anchors In a system using only flexible joints, risers are installed with anchors at the top and bottom and the piping guided every other length to prevent angular deflection at the joints within the piping run. Anchors distribute the movement forces across the structure and also provide the important task of directing pipe movement. At the pipe anchor location, there will be no differential movement between the piping and the building structure, which forces the pipe to thermally expand or contract from that location. This allows the design engineer to control how and where the movement in a system occurs and to provide the best solution to accommodate that movement. A10 Grooved Riser Anchors upgraded A good manufacturer will always listen to customer demand, especially in an evolving market A good manufacturer will always listen to customer demand, especially in an evolving market. Off the back of strong feedback from contractors, Victaulic recently upgraded its A10 Grooved Riser Anchors to a standard product. With the primary functions of carrying the weights and forces that act downward to the base of the riser and connecting the riser to the rest of the structure, the anchor has been providing sturdy support for some of the tallest buildings around the world. Future trends for high-rise buildings One trend already taking place, and I expect to continue, is contractors bringing riser experts into the project at an earlier stage. It just seems to make logistical sense to operate in this fashion. it’s a more efficient use of time to collaborate early in the process. I believe contractors and engineers will seek assistance from companies such as us to help design blueprints together, working in tandem to produce the right solution. Vertical buildings are on the rise. For generations, people have been moving to urban areas, putting greater demand on housing residents and employees. Through the use of grooved coupling solutions as an alternative to traditional methods, contractors can benefit from greater flexibility, reliability, ease of installation and ultimately and most importantly, speed of the installation process.

vfd